Find your winning ideas faster and cheaper through rapid experimentation.
Stop wasting millions of dollars by building the wrong ideas.
We use Pretotyping, developed at , perfected at , executed in , to test your innovation ideas quickly and inexpensively.
Pretotyping combines the smallest possible investment of time, money, and resources with the strongest possible learnings.
Incredibly Simple | Immediately Useful | Amazingly Powerful
Yes, we said Pretotype. Pretotyping is what you do before Prototyping.
80% of all new products fail in the market. The solution: Test 10 times the number of ideas at a fraction of the cost.
Pretotyping is a proven technique to rapidly test new ideas by getting data from real customers in days and weeks, not months and years.
Prototyping is used to find out if you CAN build something.
Pretotyping saves you time, money and resources by helping find out if you SHOULD build anything in the first place.
Pretotyping will let you fail much, much faster, with validated learning from real customer data.
It works for Google, it’ll work for you.