Know What To Build Before You Build It.

Developed at Perfected at Executed in

Used by organizations and startups around the world.

McDonaldsikeaEmiratesNikeSAPGoogleTargetStanford AustraliaLion UnleasedRACV

Our Roots Are In Google & Stanford.

The concept was originally developed by Alberto Savoia, Google’s Engineering Director, and Innovation Agitator. Since then, Pretotyping has spread quickly and globally.

Alberto’s book ‘Pretotype It’ has already been translated into several languages, and classes on Pretotyping are taught at Stanford and other universities globally.

We’re Bringing Pretotyping To Australia

We were trained in Pretotyping by Alberto Savoia using his proprietary techniques and concepts. We have implemented Pretotyping in corporates, startups and scaling businesses throughout Australia.

We believe Pretotyping is the most effective way to find, validate and prove the right idea, faster than ever before.

Get started with Pretotyping

We’ve helped businesses save millions of dollars by not building the wrong ideas. To start Pretotyping, we recommend a free 15-minute call to find out more.

Whether you’re interested in workshops, consulting or just understanding more about the Pretotyping concept, we’ll help you to make Pretotyping work for you and your organisation.
For more information, or to book a call, please get in touch.

Find out if Pretotyping is right for you

Find Out If Pretotyping is Right For You

Domino's Australia Pretotyping


...we lived in opinion land. We’d sit around a room with people who are supposed to have ... the insights and we’d spend a lot of money if we went into testing and research. the world of data, we can ‘pretotype’ ideas for a fraction of the cost, which means we can test more ideas and we can become more innovative. We have fewer failures and less gut-feel.

Don Meij - CEO

Accelerator Pretotyping for Tailor Brews


I was very lucky to sit in on your pretotyping workshop yesterday at the Slingshot accelerator. Thanks for your insights, definitely something I want to implement in my start-up to help us get clarity.

Ben - Founder

Slingshot HCF Catalyst Accelerator Pretotyping for Birthbeat


I had such an incredible day with Leslie Barry last week. If you are under the impression you know what people think about your product........think again. Lesley shared with us strategies to truly test your product and not with opinion but with actual data. If you have not already got your head around pretotyping ( yes that is not a typo) check it out. Don't build or create a product before you do this.

Edwina Sharrock - CEO

Slingshot LION Accelerator Pretotyping


Just wanted to reach out and thank you for the workshop at Slingshot, very insightful and we will definitely be implementing a lot of it right away.

Chris - Founder